013 Alex Latham
Chief Marketing Officer, Chip
Alex Latham is Chief Marketing Officer at Chip – your wealth app. He co-founded the business in 2016, and eight years later Chip manages the wealth of 350,000 customers. He’s a Forbes 30 Under 30 alumni, and one of The Fintech Marketing Hub CIC’s 30 Most Influential Fintech Marketers.
“It’s like a race where the finish line keeps moving.”
The interview
What’s your coffee ritual?
Instant, black, and frequent (see below on why).
What was your first marketing job?
Marketing for the Financial Times when I was 18.
What finance apps do you have on your home screen?
I keep my home screen very minimal so right now it’s just Chip – your wealth app and then ChatGPT (which I do use for finance too).
Which newsletter, podcast, or book do you recommend most?
I’m reading Unreasonable Hospitality which is an amazing insight into what makes customer experiences truly standout.
What’s an underrated growth channel in fintech?
Exclusivity.
What keeps you up at night?
My six-month old son.
What are the most useful measurement tools you use in your work?
Superset, Google Sheets, Adjust, Google Analytics, Agorapulse.
What’s one fintech brand (other than your own) that’s getting marketing right?
I like what Yonder is doing. Feels fresh.
Why is marketing so hard?
Marketing’s hard because as soon as something works, it’s already old - you have to keep inventing before the crowd catches up. It’s like a race where the finish line keeps moving.
Whose answers to the above questions would you most like to read?
I met Laura Pomfret (Financielle) 💸 and Holly Holland (Financielle) at Financielle yesterday - they’re doing amazing work creating the go-to financial content platform. Them.