Fintech Marketing Intel

Step inside the eye of their minds

Most mentioned

On their home screen

Q3 · finance apps

1 Monzo 33
2 Wise 16
3 Revolut 14

Most recommended

Q4 · newsletters, podcasts, books

1 Uncensored CMOPodcast 7
2 Lenny’s NewsletterNewsletter 4
3 MKT1Newsletter 4

Most useful tools

Q7 · measurement tools

1 Google Analytics 11
2 HubSpot 6
3 Looker 6

Getting marketing right

Q8 · fintech brands

1 Monzo 14
2 Yonder 5
3 Cash App, PensionBee, Revolut, Starling, Wise 4 each

Most requested guest

Q10 · named but not yet interviewed

1 AJ CoyneMonzo 4 requests
2 Cian WeeresingheWise CMO 2
3 Miranda McLeanEcommpay 2

Themes

Q5What’s an underrated growth channel in fintech?

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Organic social

12 answers

“Do something original and tangible and it works very well. Never say you’re “delighted” or “humbled”.”

045 Charlie GilbertHead of Brand & Communications, Volt

Word of mouth and referral

9 answers

“In a category where trust is key, word of mouth is gold dust.”

006 Claire CrisfordMarketing Director, AJ Bell

Partnerships

6 answers

“Find partners who share your values and ethos, and grow together.”

026 Shanice DaecheVP Marketing, Yonder
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Q7What are the most useful measurement tools you use in your work?

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AI tools

11 answers

“In 2026 the best measurement tool is one you build yourself.”

059 Christian HarinarainHead of Growth, Tapp

Testing and incrementality

8 answers

“The trusty geo / incrementality test still takes the measurement crown.”

053 David BrewertonGrowth Marketing Director, Monzo

Brand tracking

8 answers

“Brand tracking and particularly emotional engagement metrics win out for me.”

051 Joe GoldbergHead of Brand, Marketing, and Communications Strategy, Santander UK
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Q9Why is marketing so hard?

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Everyone thinks they’re a marketer

29 answers

“Everyone thinks they’re a marketer.”

001 Tom DaviesVP Marketing, Yonder

It moves faster than we do

15 answers

“Magpie syndrome. There is always a new shiny object and the lure of a side quest.”

022 Lucy O’BoyleHead of Content, Insignis

Complexity

8 answers

“It isn’t. But world-class marketing is. Like golf, anyone can swing a club. But elite performance means mastering dozens of tiny variables. And that’s hard!”

025 Jeremy LaightChief Marketing Officer, LendInvest

Proving it is hard

7 answers

“Because everyone’s got opinions, but only the data gets a seat in the boardroom.”

017 Yoann PavyChief Marketing Officer, Nude
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