030 Lucy Terry
Head of Brand and Content, InvestEngine
Lucy Terry is Head of Brand and Content at InvestEngine. She’s got incredible fintech experience, progressing from intern to Global Content Manager at ClearScore, then leading content at Claro Wellbeing and Shares, before moving to Urban Jungle Insurance as Head of Marketing.
“Wondering if and when AI will replace us all!”
The interview
What’s your coffee ritual?
An oat flat white at 11am, then tea the rest of the day else I can’t sleep!
What was your first marketing job?
Community Marketing Intern at ClearScore. I was the 20th employee.
What finance apps do you have on your home screen?
Monzo for banking, Yonder for rewards, InvestEngine for investing.
Which newsletter, podcast, or book do you recommend most?
Wes Kao’s Newsletter. It’s absolutely brilliant.
What keeps you up at night?
Wondering if and when AI will replace us all!
What are the most useful measurement tools you use in your work?
All the obvious ones - Google Analytics, Meta Business Suite, TikTok Ads Manager.
What’s one fintech brand (other than your own) that’s getting marketing right?
Obvious answer but Monzo. Love how they’ve used TV.
Why is marketing so hard?
Our natural bias towards the short-term means we prioritise performance over brand time and time again, when really we need both to work together.