016 Lauren Berkemeyer
Chief Marketing Officer, YuLife
Lauren Berkemeyer is Chief Marketing Officer at YuLife. Before YuLife, she had a long career in media and publishing, leading marketing for Dow Jones and The Wall Street Journal. She also holds a health coach certification and fitness qualification, and was a producer on Broadway.
“People still think it’s colouring in.”
The interview
What’s your coffee ritual?
5:30am start. Intenso Nespresso with traditional steamed milk. Silence before the storm then F45 at 6:15.
What was your first marketing job?
Selling Yellow Pages® ads door-to-door to small businesses.
What finance apps do you have on your home screen?
HSBC, Revolut, and YuLife (yes, it counts - I’m earning rewards and saving for my pension!).
What’s an underrated growth channel in fintech?
LinkedIn organic - founders and teams as your loudest brand voices.
What keeps you up at night?
All the marketing possibilities I haven’t tried yet.
What are the most useful measurement tools you use in your work?
HubSpot - simple, powerful, and connected to outcomes.
What’s one fintech brand (other than your own) that’s getting marketing right?
Monzo - clear voice, cult following, nailed the trust factor.
Why is marketing so hard?
People still think it’s colouring in. It’s not. It’s growth with endless paths.