020 Lauren Hale
Head of Growth, Sprive
Lauren Hale is Head of Growth at Sprive, the AI mortgage assistant founded by Jinesh Vohra and Saad Hashim. Before leading growth at Sprive, Lauren was a member of Alex Latham’s team at Chip – your wealth app working on partnerships and then in a broader marketing role.
“If people genuinely want to talk about it, you’re laughing.”
The interview
What’s your coffee ritual?
I’m trying (and failing) to just have one in the morning at the moment. Will either grab an iced coffee on the way into the office or make an americano at home.
What was your first marketing job?
I had a part-time job at my hometown’s local magazine where I interviewed and wrote pieces for local independent businesses. First exposure to brand storytelling, I just didn’t know it at the time!
What finance apps do you have on your home screen?
I have a few! Monzo, Chip – your wealth app, Airtime...
Which newsletter, podcast, or book do you recommend most?
I don’t listen to many marketing-related podcasts, really, but I recommend Miss Me? and Sidetracked for some cultural entertainment.
What’s an underrated growth channel in fintech?
Talking to your customers regularly, understanding how they use your product day-to-day and how they describe it to friends can give you some gems. Also, the product itself. If people genuinely want to talk about it, you’re laughing.
What keeps you up at night?
Lack of air-con. Growing within budgets.
What are the most useful measurement tools you use in your work?
At the moment, mainly Mixpanel for product metrics, Motion (Creative Analytics) for ad creative analytics, and Google Sheets for everything in between.
What’s one fintech brand (other than your own) that’s getting marketing right?
Monzo - tone of voice is great. Also, Financielle - their social is spot on for their audience and super community-focused.
Why is marketing so hard?
Everyone has an opinion, and it can be quite noisy to stick to your plan. Plus, marketing constantly evolves, there’s always a new platform, tactic, or trend. It can feel like you’re never doing enough or that you’re always catching up.