038 Hattie Moll
Chief Marketing Officer, Prosper
Hattie Moll is Chief Marketing Officer at Prosper. She was Head of Brand and Marketing at Y TREE before that, where she created Futureverse a series of events, podcasts, and content to push the company’s purpose and community engagement. You can hear her expound in more detail on her episode of The Revenue Driven CMO podcast.
“Art vs science, every single day.”
The interview
What’s your coffee ritual?
Grind beans fresh. 3 cup Bialetti, serve in a mug with foamed milk and one demerara sugar.
What was your first marketing job?
Persuading my parents we needed a dog when they both don’t really like dogs, age 9.
What finance apps do you have on your home screen?
Currently and in no particular order: Prosper, Moneybox, Arta Finance, Spring Savings, first direct, Starling, Monzo, Santander, Halifax, Y TREE, Aila Money, Belong, InvestEngine, HyperJar, Sidekick, Raisin, GoHenry, Chip – your wealth app, Revolut, AJ Bell, Hargreaves Lansdown.
Which newsletter, podcast, or book do you recommend most?
Marketing podcast: My First Million.
Non-marketing: How to Recover.
What keeps you up at night?
My teenage sons coming home ludicrously late and deciding that’s the time they want to chat to me.
What are the most useful measurement tools you use in your work?
Daily customer support data via malted.ai and the CS team.
What’s one fintech brand (other than your own) that’s getting marketing right?
Unfortunately great campaigns and brands get changed too often but historically, obvious killers that led the way were Monzo, Revolut, and Starling.
Why is marketing so hard?
Art vs science, every single day.