063 Timothy Ukaegbu
Performance Marketer, Moniepoint
Timothy Ukaegbu is a performance marketer at Moniepoint Group, one of Africa’s fastest growing fintech companies. Prior to that he was a Client Partner at Aleph where he was a marketing consultant for OPay and PalmPay.
“People trust recommendations from people they already send money to more than they trust ads.”
The interview
What’s your coffee ritual?
Usually warm water then straight into dashboards.
What was your first marketing job?
Digital Marketing at A’Lime Media doing strategy and managing campaigns for brands.
What finance apps do you have on your home screen?
Moniepoint MFB, Yahoo Finance, Bamboo, and my banking apps. I like seeing how different products solve similar problems.
Which newsletter, podcast, or book do you recommend most?
Traction: it’s one of the best frameworks for thinking about growth channels.
What’s an underrated growth channel in fintech?
Product-led referrals. People trust recommendations from people they already send money to more than they trust ads.
What keeps you up at night?
How algorithms work, and finding the best messaging to inspire an audience to take lower funnel actions.
What are the most useful measurement tools you use in your work?
Our Mobile Measurement Partner Singular.
Why is marketing so hard?
Because customers don’t care about your campaign. They care about solving their problem, and the market changes faster than your assumptions.